Urbanization is an inevitable part of development, however, in India urbanization occurs not due to urban pull but due to rural push resulting in mega cities and lacking in middle-level ones. The proposed prototype, MARG Swarnabhoomi, a Greenfield city, between Chennai and Pondicherry is to address this lacuna. A city of sustainable innovation, built on close networking of academia-research-industry in a pristine location, Greenfield city is to vitalize and act as catalyst for the economic development of the region in a 30km radius.